Accidents Missoni For Early Goal Video
Accidents Missoni For Early Goal Video
Accidents Missoni For Early Goal Video
In a scene reminiscent of the frenzy of shopping, which usually comes the day after Thanksgiving, the target site crashed several times during the day and over a hundred customers lined up at several of its stores in the early morning Tuesday sale of a limited offering of its Missoni collection targets for bicycles, luggage, clothing and household items.
The 400 pieces made by the design of luxury Italian Missoni knit exclusively for the retailer bon chic brand is zig-zag patterns between $ 2.99 for desktops and $ 599.99 for furniture - a fraction the cost of real designer who guys can go from $ 595 to $ 1500.
"Missoni was chaos," said Joshua Thomas, spokesman for the goal. "This is unprecedented."
The limited partnership called, in which high-end designers to create low-cost versions of its modes of low-end stores have become very popular in recent years because they are based on a cost-conscious customers wants to be fashionable, but are not willing to pay design. At a time when Americans are watching every dollar they spend, the limited-time offer are also part of a growth strategy for retailers to stimulate impulse purchases by creating a sense of urgency for buyers to buy.
Swedish retailer H & M, which is for 20 - and 30-somethings with trendy clothes, often attracting long queues in shops that reach around the block when it gives limited fashion at affordable prices throughout high-end designers like Jimmy Choo. It will also launch a cheaper version of the Italian designer Versace collection in November.
Target, in particular, has become known for creating buzz around its limited partnerships with designers and fashion labels, including his most recent collaboration with the Freedom of London last year. Lens that offers 300 items with the designer, who is known for its floral prints, and sold most of the goods in a couple of days.
Similarly, Target Corp., based in Minneapolis, has worked hard to create buzz around the objective of the Missoni collection. White declined to comment on how much the company spends on marketing, but targeted social media sites like Twitter and had ads on TV and in the magazine Vogue.
Before the launch, Target also opened a temporary store in Manhattan at the start of Fashion Week in New York last Thursday. However, the colorful store, which lasted six blocks away, is supposed to remain open for three days, but slow to the end, after six hours, because the elements of art.
Online shoppers rushed to the spot to launch 6:00. But soon after found himself facing the online consumer to face with his pet bulldog with the disappointing news:! "Dare We are suddenly very popular, you may not be able to access our site as a result of unusually high traffic please stay here .. and we will try to you as soon as we can!"
Celebrities have also started tweeting. Actress Busy Phillips, who plays Laura on ABC's "Cougar Town" Twitter "You have a bike. Not a colorful, yet so excited."
Target had planned to continue selling the line in October 1700 in all stores across the country. But buyers will be lucky if they can find something they want. In fact, based on a spot check by the Target stores in the Minneapolis area had all been sold by Tuesday morning. Target leads some goods in the coming days, but it will seep in.
Some buyers are already looking to take advantage of a fleeting nature of the Missoni collection target. As of Tuesday afternoon, was listed in 1591 that Target is selling Missoni eBay.com more than double the price at discount stores. Travel bags were going for $ 169, when the shoes were selling for $ 129.99.
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